Carbonplace.com: Company Website
Took over a stalled build, aligned sales and marketing on a new direction, delivered a week early.
Head of Engineering · Feb – Mar 2024
Overview
Carbonplace.com is Carbonplace's official company website, the site prospective clients, partners, and the market see first. I inherited it roughly half-built after the original developer moved on, at a point where sales and marketing's feedback on its design was negative. It needed to load fast, look sharp, and let the non-engineering team update copy, pages, and announcements on their own, without filing a ticket every time messaging changed.
My Role & Approach
Before writing any more code, I ran focused working sessions with sales and marketing to work through what wasn't landing and agree a new page structure and design direction. Once that was settled, I built it out on the stack already in place: Next.js with Sanity as a headless CMS, so the team can edit content directly without touching code or waiting on engineering. Content updates flow through Sanity's Live Content API, which pushes changes to the live site in real time rather than requiring a full rebuild and redeploy. Images run through next/image for responsive, optimized delivery, and fonts are self-hosted via next/font. I committed to delivering within a month and shipped in three weeks, and I've owned the site solo, design through ongoing maintenance, ever since.
Outcome
A live Google PageSpeed Insights run scores the site 98 Performance, 95 Accessibility, 100 Best Practices, and 100 SEO, a clean sweep for a real-world company site. Delivered a week ahead of the committed timeline, and it's been running solo end to end since launch.
Tech Stack
Interested in something similar?
Let's talk